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Unleash Explosive Growth For Your Business

Struggling to cope with sales, marketing, transaction, mortgage and post sales services? Power your sales engine with the full-stack software built by hard-core sales folks. Leave your competition in the dust.

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  • For Real Estate Developers

    Real Estate software is everywhere but only Edge is carefully crafted by Real Estate professionals and shaped by on-ground realities faced by the industry. Edge’s flexibility permits our real estate CRM to grow as your business grows, enabling you to build your products and brand, the way you want to.

  • For Field Sales Teams

    More than ever before, successful sales teams today not only create great relationships to drive businesses but also work with the right technology partner. With Edge powering your sales business, your full-function mobile app powered teams can collaborate internally, communicate effectively and monitor workflows to close deals faster.

  • For Brokerage Firms

    Edge is a favourite with brokerages because it lets them focus on things that generate revenue and build great client relationships. With lead generation and management, site visit assistance and reporting, a mobile app, automated back office workflows and much more, no other CRM appeals more to agents as much as edge.

Why Edge?

  • Marketing
  • Sales
  • Transaction
  • Mortgage & Post-Sales
  • The Marketing module helps you increase traffic, convert more prospects, and run comprehensive inbound marketing campaigns at scale. A fully integrated module ensures that irrespective of the campaign source, every lead is captured for further action.
  • The Sales Module gives you deep prospect insights while automating the mundane tasks you hate, so you can close more deals in less time. A full function mobile app means field sales personnel carry their virtual offices wherever they go.
  • The Transactions Module keeps track of every step in the closing process including parties involved, commissions generated and to-dos of every unique transaction cycle. Tedious workflow automation ensures complete customer satisfaction, boosting your brand equity.
  • The Mortgages Module automates and streamlines complex business processes within the evolving online lending environment to ensure speedy loan approvals. Post-sales interface assists existing customers to flag issues and request for support whenever needed.
  • Aggregate Leads

    Automatically aggregate leads from all your sources like social media, property portals, online chats and reduce missed leads to zero.

  • Spend Analytics

    Find out which traffic channels are bringing you the best leads with source analytics.

  • Push Notifications

    On the go mobile notifications to sales agents with latest project and availability info.

  • Custom SMS and Email Campaigns

    Easily create SMS and Email campaigns that engage customers and drive more business.

  • Pre-Sales

    Integrated dialler enabled pre-qualification call flow before passing to sales team.

  • Lead Distribution

    Machine Learning and Artificial Intelligence enabled to assign leads to the right people automatically; based on comprehensive set of rules like round robin, credit based, claim to earn and more.

  • Lead Management

    Matched Leads automatically pushed to sales representatives’ mobile App for further action.

  • Site Visits & Meetings

    Interactions create opportunities. All site visits and meetings regularly notified to avoid any misses and follow ups created.

  • Expression of Interest (EOI)

    Module to enable acceptance of expression of interest and generation of priority number.

  • Booking

    Entire inventory is visualized through state-of-the-art interface for convenient, real time booking.

  • Reporting

    Detailed records of services performed for seller reporting.

  • Allotment

    Intelligent algorithm ensures all preferences are fulfilled in the best possible manner.

  • Mortgage Core

    Module performs eligibility and credit bureau checks and online application is placed with leading banks & NBFCs for faster sanctions and disbursals.

  • Mortgage Reports

    Real time reports on application stage and approvals on case to case basis.

  • Post Sales Services

    Comprehensive dashboards for the management and administrators to manage all client relationships.

  • Issue Resolution

    Intuitive module design that understands customer needs for faster issue resolution.

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How It Works?

Through a series of pre-built real estate workflows, powerful dashboards and your own sales mobile app, Edge gives you full visibility and control of your sales operations. See how it works.

Join our happy customers

We love our Customers and They love us too

See why some of India’s leading real estate companies rely on Edge to scale their businesses.

We help our customers beyond our products

Data Security
Data Security
It’s Our First Priority

Edge is transforming sales and marketing teams with its real-world-tested design and build, but the backbone of our success is ensuring a safe and trustworthy place for invaluable marketing and sales data that powers your business. Protecting your data is our foremost priority.

  • Conditional Access

    Key data elements like mobile numbers and emails of every lead remain masked, ensuring that there is no leakage of critical information. Edge users can manage the access of data for each team and its member and data access can be conditioned based on organisational rules.

  • Available and Reliable

    The edge platform is available 24x7 so your business can be too. Our software and systems are monitored, and your precious data is backed up and safe. Always.

  • Secure

    Sessions between your team members and your portal are always secure. We use the best industry standard encryption and security tools. Also, between our application delivery and automated server infrastructure, we constantly monitor and quickly address security issues if and when they arise.

  • We are ISO/IEC 27001:2013 certified. Our premises are regularly audited to ensure that all required processes and systems are followed. Our team constantly tests for potential vulnerabilities in every layer of our tech stack. Dynamic application scans, static code analysis, and infrastructure vulnerability scans are run every day, ensuring flaws are ironed out in no time. All these and more just to make sure that you have peace of mind.

Strong Support
Strong Support
Team Always Ready to Assist
  • 24 X 7 support
  • Dedicated escalation manager
  • Real estate expert consultation available

Brought to you by

square-yards-logo

Square Yards is the leading platform for home buyers across 10 countries. Our cutting-edge technology empowers consumers with credible data, inspiration and knowledge, while connecting them with in-house experts who hand hold them from the start of their home search till property handover.

We serve the full lifecycle of owning and living in a home: research, due diligence, selling, financing and more. It begins with Square Yards’ deep relationship with over 500 top developers and our home loan company Square Capital’s partnership with over 90 banks and NBFCs. A team of 2,800 experts power our award-winning services which have delighted more than 35,000 customers already.

Square Yards started its journey in 2014 and is headquartered in Gurugram, India.

  • Proven Capability

    We understand that every sale is unique, as we ourselves have completed over 35,000 primary real estate and mortgage transactions. Every transaction thus, has given us new insights and fresh perspectives into software design. Edge is essentially all that experience, at your fingertips.

  • Ready For All Team Sizes

    Huddle your team around a platform that works the way you want it to. Our own sales team of 2,800 people spread over 30 cities across 10 countries swear by our tech. Time you gave your team the same ‘edge’.

  • Developed With Scale In Mind

    The best businesses thrive with tech that doesn’t balk under pressure. For us, the system handles 1.5 Million digital leads every month! That translates to that 18 Million connected and tracked calls on our mobile app, leading to 540,000 OTP verified meetings and site visits. Need more power